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Steven Hanley hackergotchi picture Steven
Hanley
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Sun, 02 Oct 2011

Why does Ikea have such a draw on homemakers? - 19:08
So maybe I am not the target market as I do not own my own home or tend to decorate or buy stuff for the place I live, but I now wonder why Ikea is so incredibly crowded and popular?

I went there today with my sister as she has recently bought a place in Sydney and was looking for a few specific items for their new place. The amazing thing I find is I know a large number of people from Canberra who have made a weekend of coming to Sydney to buy some of their furniture and other items at Ikea.

Maybe I am coloured too much by my dislike of shopping, however Jane and Chris also are not big shopping fans, being in an enclosed mall surrounded by thousands of people throwing their money at the church of owning stuff almost made me feel ill. I know I avoid shopping as often as possible and really only rejoice in outdoor equipment shops and bike shops so I do not fit the target audience for a shopping mall, a shrine to consumerism.

Still after the hassle of driving to Rhodes, getting into the car park, getting through the mall crowds and in to Ikea the huge surprise was that seems to be the most crowded area in the mall. I guess it should not be so surprising, as mentioned I know people who travel from Canberra to buy there. Sure some of the stuff may be useful and there were a few examples of interesting furniture and other items to see, however the prices did not seem quite so amazing as I had been led to believe.

The thing I liked the most was the 35 metre square dwelling design they had on show, largely because I thought it was pretty cool to fit a fairly comfortable dwelling into such a small place, and there really should be more such places available to live in our Australian cities, though once more I run into the big problem I have in that there is not enough storage for outdoor equipment, 7 or so bikes, camping gear, backpacks, kayaking gear etc. I store my boats at the lake side, but all the other stuff has to go somewhere. If only 35 metre square dwellings were available in Canberra with a locked double car area for vehicle and gear as part of the deal, I may even be tempted to return to the pain and horror of Ikea to get European friendly small dwelling smart furniture.

I think all three of us were thankful to escape and have no intention of ever venturing inside again at the moment.

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