Steven
Hanley
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Wed, 24 Feb 2010

More on the google search mechanism - 16:32
An interesting article (I think linked from BoingBoing) today on Wired by Steven Levy. This is about some more insights into how Google refines its search algorithms all the time. A lot of this makes sense, things like improving it so changes are easier to incorporate, there are some interesting insights about research into sentence structure and trying to work out what people searching want (computers are bad at this).

I liked the story about dog and puppy searches and people looking for hot dogs, someone should make a t-shirt, Google: No longer boiling puppies since 2002. Or something. It is also interesting to think they use all incoming searches as some form of testing or control for other tests. The scale of the operation and being able to respond fast is still the most impressive thing about it I think. Also the internal best of search ideas conference and meetings sound like an interesting way to get ideas working. Also everything has to be backed up with results to show it improves things.

On a side note, Kate and Ruth are awesome, listening to their cover of the Dylan song Let Me Die In My Footsteps and I am reminded how good they are together singing.

[/comp] link