Steven
Hanley
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Tue, 27 Jul 2010

A horse has won - 10:23
During the Tour de France coverage every year there is a lot of repetition of the ads by the major sponsor of the broadcast for SBS. Generally by the end of the tour we are all sick of the same ads all the time. This year the same definitely applied to various ads, such as the cyclists walking up the hill Rabobank laziness ad and the LG ad with the eat a pie on the couch ad.

There were two other ads from those same brands though I did not get sick of, I wonder if it was because they did not play them much (I can not find copies online anywhere either) or if it was because they really did amuse me. I find some of the other ads may be cute or funny the first few times but get old really fast.

My two favourite ads this year were the Rabobank laziness ad with the horse race caller (I think there may have been more than one version of this with a slightly different call too). Going on about furry things racing, then saying a horse has won. The other was from LG, also advertising the DVR, however this had a surreal seeming lion dancing after jumping out of the letter box. As you can see I can not even remember most of the details from these ads though I laughed at the time so they obviously were not played as often as others. I wonder why they do not show the whole spread of ads for the products more, it would at least lessen the boredom of only seeing the same ad all the time.

In other news I can not decide if I think it is hell cool or scary that you will soon be able to have a tour of Jenolan caves in Klingon.

[/various] link