Steven
Hanley
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Wed, 10 Nov 2004

Software patents, branding and broken revenue models - 12:12
Hugh Macleod of Gapingvoid wrote again why Branding is dead, a lot of the points he makes tie in to other problems with big companies in the modern era. How these companies want to hold on to the old way of doing things and don't seem interested in trying new ways of making money that would be less offensive to their customers throughout the world. The problem for these companies is that they lose out in the end trying to hang on to dying revenue models. One point in particular caught my attention, "4. "Branding" is backwards looking. It's all about capturing past associations. It's never about what the business could become, but protecting what came before." as this is at the centre of how companies seem to want to do all their business. Patents (notably software patents) are another similar backward looking mechanism that is broken in the current application of them. More of the points on branding being dead and are provided by Cory at boingboing, and though I have not read it this wired article on the subject is recommended.

[/comp/ip] link