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Mon, 06 Jun 2005

Say bye bye Krispy Kreme? - 16:14
Now this is interesting (found on kottke). The article talks about how abysmally enronesque the management of Krispy Kreme was after going public in 2000 or so. A company that has been around for 75 or so years looks like it may go bankrupt. Personally I could care less, I have never eaten a Krispy Kreme product and have no intention of doing so, however Michael seems to be quite a fan of their product, as are a few other people I know. So I thought I would comment on this.

I recently noticed Krispy Kremes for sale from the back of a rent-a-ute trailer at the Belconnen mall carpark here in Canberra (completely ignoring the EULA on the Krispy Kreme boxes saying you are not allowed to resell them), also the outlet Michael noticed at the Domestic airport in Sydney does not cook them on site as it was simply a stall. The point of all this is the article above suggests the best way to save themselves is for Krispy Kreme to revert to their original product of hot donuts made in front of you at the franchise.

I can actually understand the lure of fresh hot donuts, one of the best sources of donuts in my experience is the mini donuts shop on the train platform at the Perisher Valley ski tube station. Even when I am staying in my lodge in Perisher I often make the effort to go to the ski tube centre and down to the platform and buy myself some of the fresh hot donuts there. Cold clammy glazed or coated donuts from some supermarket or similar however are a dime a dozen and hold no real fascination.

Whether Krispy Kreme will go bankrupt or not, I do not know, or particularly care, it is however interesting to see yet another possible victim of going public and dotcom style expansion problems even though they have a product that is not directly tied to computers or dotcom at all.

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